Mission
The reason for this research is always to look at how “mommy admirers” affect current habits out of parasocial relationship anywhere between fans and idols in order to acquire higher skills towards the reasons hidden the new purchase of idol dolls. As well, by the like the experiences and you will point of views out-of male idol fans, the research tries in order to expand the newest understanding of lover choices and improve knowledge of the new motives driving idol-doll consumption.
Design/methodology/strategy
Bringing idol-doll people as look stuff, this study held textual studies and in-depth interview to understand more about fans‘ motivations for purchasing idol dolls.
Conclusions
Idol doll requests was inspired of the mental attachment, instance among mommy admirers which seek to expose a sense of manage and maintain a mother–child relationship. On the other hand, purchasing idol dolls can also serve as a good disguise getting girlfriend admirers to cover up their romantic ambitions regarding their idols. Also, idol dolls serve as semiotic identifiers, drawing eg-minded admirers and you may wearing area identification. It should be noted one men idol fans, that happen to be sensed deviant from the male normative, deal with scrutiny for the female-dominated organizations, searching for subsequent proof authenticity.
Basic implications
This research encourages understanding the motivations behind idol-toy instructions and will let advertisers inside providing towards mental needs away from admirers, such as mother fans, by the design and you will selling dolls you to resonate through its desired experience from accessory.